P R O D U C T I N F O R M A T I O N
All Business is Show Business
E Book Download
Every day your organization - and you - are in the spotlight. Your employees are performing and the audience - your customers - will love the show, hate it, or worst of all ignore it. Scott McKain has discovered what the film, television, and music industries have known for years: to be successful, you must create an emotional link with your audience.
In a recent survey, Scott says, more than 70% of shoppers said they would tend to switch where they buy things if it were "more fun" to shop somewhere else. You can get customers to switch to your business by making them enjoy dealing with you. In straightforward, practical language and plenty of real-life examples, ALL Business is Show Business tells how to create experiences that will make customers want to do business with you again and again.
"No matter what your business," says Scott McKain, "you are always on stage. Make your performance one that leaves your customers with a feeling of Wow!"
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