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Eulalio Ferrer

Eulalio Ferrer founded Anuncios Modernos [Modern Commercials] and Publicidad Ferrer y Comunicología Aplicada [Ferrer Advertising and Applied Communication Science]. He is a member of the Academia Mexicana de la Lengua [Mexican Academy of Language]. He acts as president emeritus of the Academia de la Publicidad [Academy of Advertisement]. He received in 1980 the International Award in Advertisement and in 1982 the Great Cross of the Civil Merit Order. He has written over 100 essays and research articles about communication topics. He is the author of some forty books, including: El lenguaje de la publicidad [Advertising Language], Entre la publicidad y la propaganda [Between Advertisements and Commercials], and De la lucha de clases a la lucha de frases [From Class Struggle to Phrase Struggle]. Háblame en español [Talk to me in Spanish] is his first novel.
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Author Hometown:  Santander , 

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